This is a set of design boards for a 30-second spot for a fictional project by IBM called SmartCity. The goal is to showcase some of the broader ideas encompassed by the project: Less traffic, affordable housing, lower energy costs. We were provided with a set of custom illustrations by Brian Gossett and the IBM style guide and color palette, which I used to create the following design frames.
This work was created as a homework assignment for the Design Bootcamp course from School of Motion, Inc. All work is speculative, and created for educational purposes. 
Design boards: Katrina Soo Hoo
Illustrations: Brian Gossett for School of Motion
September 2018
Design Boards
Today’s cities have populations...
they were not designed to support.
And this causes:
Grid-lock on the roads.
A lack of affordable housing.
And, high energy costs.
At IBM, we’re good at solving problems.
So we came up with a solution.
Imagine...
Traffic lights that talk to cars and buses to optimize traffic.
Multi-use buildings designed to keep housing affordable.
An on-demand-grid intelligently providing power only when needed.
We’re working towards a safer,
more efficient,
more connected city.
A smarter city.
Intrigued?
Find out more...
at IBM.com/smartcity

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